Brittany Salsman, Meningioma Survivor & ABTA Mentor

Nearly 50 years ago, 2 mothers desperately fighting to save the lives of their daughters forever changed the trajectory of brain tumor diagnoses by founding the American Brain Tumor Association (ABTA). We created a campaign not only to celebrate the ABTA’s 50th anniversary but to help them achieve a 5-year, $50M goal to triple their research investment, double the patients they serve, and double federal funding for brain tumor research. So we made it personal.

Katie Groetsema, GBM Survivor
Katie Groetsema, GBM Survivor

We put a face on the disease by designing a dynamic microsite dedicated to brain
tumor patients and their caregivers. With a call to “Meet Hope Head On” we aim to
inspire a movement for change by demonstrating that, through a simple donation,
the power to create a future free of brain tumor deaths is in all of our hands.

Brittany Salsman, Meningioma Survivor & ABTA Mentor
Brittany Salsman, Meningioma Survivor & ABTA Mentor

Meet Hope Head On Video

With this video, we gave voice to those touched by brain tumors
to demonstrate that they’re not as uncommon as you may think.
Emotional, but not saccharine, it’s a touching plea to join the
fight against brain tumors by donating.

Downloadable Toolkit

We created a toolkit to arm supporters with shareable social
posts, videos, and graphics to help spread the word.

Print Materials

A portfolio of print materials was created for the ABTA
to initiate a coordinated call for donations.

Photo of folder options created by SFC
Examples of stationary

Social Media

We created a social media campaign to shine a light on the people
touched by brain tumors and share the message that their hope
depends on your support.

Example of instagram post: Someone in your feed has been touched by a brain tumor diagnosis.
Animated gif showing several ABTA team members
example Instagram post: The fastest path to a brain tumor cure is through science.
Example Instagram post: Meet Hope Head On

Awards won:

2023: Platinum, Gold, & Honorable Mention, Hermes; 2 Gold, Communicator; Gold, Viddy; 2 Gold, dotCOMM; 3 Gold, Muse; Silver, w3; Platinum, Gold, & Honorable Mention, MarCom; 2 Silver, Davey; 2 Gold, Titan Health; Silver & 2 Awards of Excellence, Rx Club
2024: Gold, AVA Digital; Gold & 2 Sliver, NYX Marcom; 2 Gold, Aster